Usability Testing Is Qualitative Only If You Can’t CountPosted: March 10, 2011
This post, from UXMatters is exactly what I’ve been defending in my UX studies: Qualitative and Quantitative studies are not mutually exclusive. Why do people try to undermine the value of statistical representativeness? In my opinion Quantitative results are great to see the overall picture and Qualitative results to find the specific problems and know what users are feeling.
See the full post here: Usability Testing Is Qualitative Only If You Can’t Count